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• The experience of multinational companies;<br> • What are the biggest ESG challenges and how companies deal with them (implementation, reporting);<br> • Sustainability projects and practices (examples of strategies that are already working);<br> • Who pays the price for a sustainable business, and in what way.<br><br> Counterpoint: The position of companies, which will pay a high price for their transition to sustainability.
• The companies’ experience;<br> • How the application of ESG practices provokes a leap in innovation;<br> • Rational=sustainable;<br> • How do the messages reach the mass consumer and is there a change in the culture of consumption?;<br> • B2B – the solutions;<br> • Banks as a regulator of the process;<br> • Sustainability Academy - how the education system prepares sustainability specialists.<br> <br> Counterpoint: Are customers willing to pay more for products with added sustainable value and how does this reflect on companies' marketing strategies?