Polina Vidas is Marketing and Communications Director of Mastercard for Bulgaria, North Macedonia, Albania and Kosovo. Polina Vidas has been working in the field of marketing, advertising, communications, event management, psychology of consumer behavior and strategic planning for over 20 years. In addition to Mastercard and the partners in the company’s ecosystem of banks, merchants and innovative fintech companies, she has many years of experience with global brands such as Volkswagen, Coca-Cola, IKEA, Carlsberg, Heineken and Bulgarian start-ups, funds and NGOs. Since 2020, she has been dealing with Mastercard's local strategy and partnerships in the field of ecology and social support for SMEs and communities in need.