Petia Goolamallee is currently serving as Program Officer Employment and Entrepreneurship at the Trust for Social Achievement (TSA) in Sofia, where she leads strategic initiatives aimed at improving employment prospects and fostering entrepreneurship within Bulgaria’s most marginalized communities. Prior to her work at TSA, Petia was focused on brand management initiatives where she launched a number of successful projects. As Senior Brand Manager at Henkel Bulgaria, she was responsible for the performance of leading home care brands such as Somat, Bref, and Pur. Earlier in her career, Petia managed product portfolios for Imperial Tobacco Bulgaria and Ficosota Syntez, where she led market strategies and promotional campaigns across Bulgaria, Romania, and Ukraine. Petia holds a Master’s degree in General Psychology and a Master’s degree in Public Relations from Sofia University, alongside a Bachelor’s degree in Business Administration from the American University in Bulgaria. She is passionate about creating inclusive environments where individuals from diverse backgrounds can thrive, ensuring equal opportunities for all. A major professional and personal motivation for her is a desire to address systemic inequalities and promote a culture of respect, belonging, and fairness in both workplace and societal contexts.