Denys Strobykin, General Manager of Philip Morris Bulgaria, began his professional career at Philip Morris International nearly 20 years ago. He started working in the company's finance department in Ukraine, then held various positions in Moldova, Poland and Romania in the field of marketing and sales. While Director of Marketing & Digital at Philip Morris Romania, his team achieved significant results in the transformation towards a smoke-free future. From August 2024, Strobykin took on the position of General Manager of the local affiliate. He holds a Master of Business Administration (MBA) from The University of Sheffield, UK.