Denys Strobykin, General Manager of Philip Morris Bulgaria, began his professional career at Philip Morris International nearly 20 years ago. He started in the company's finance department in Ukraine and held various positions in Moldova, Poland and Romania related to sales and marketing. As Director of Marketing and Digital Technologies at Philip Morris Romania, his team achieved significant results in attracting adult smokers to smoke-free alternatives. From August 2024, Strobikin takes on the position of General Manager of the local branch. He holds a Master's degree in Business Administration (MBA) from The University of Sheffield, UK.